Mad Hungry with Lucinda Scala Quinn

Cravings Tour: Dates, Cities and Details

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Hi Folks,

As I've mentioned recently, in just a few short weeks I kick off the tour for my new cookbook, Mad Hungry Cravings. I'll be traveling around the U.S. to about 15+ city tour where I'll be doing book signings, cooking classes, in-store demonstrations, talks, fundraisers and more.

What I'd love most, especially after the great success of QVC and the valiant return of Mad Hungry to Hallmark, is to meet all of you and thank you personally for your support, so please come out and say "hi"!

I've posted the dates below, as well as made a special page at the top lefthand- side of the blog (right under topics) called MH Cravings Tour Dates- check back there for more information, as we update the tour with more events and details in the coming weeks.

Best,
LSQ

Mad Hungry Cravings' Book Tour Schedule

3/14: New York, NY: Institute of Culinary Education
Lucinda holds a moderated talk about her job as the Executive Director of Food and Entertaining at Martha Stewart Living as well as the creation of her brand, Mad Hungry + a book signing. $40 for general admission. Call 212-847-0770 to sign up (50 W 23rd St #5 New York, NY 10010).

3/19 Austin, TX

3/20: Dallas, TX

3/21: Fort Worth, TX

3/22: Southlake, TX

4/2:Fort Lauderdale, FL

4/10: Boston, MA:
12PM Cooking demonstration (with sample tastes!), Q&A, signing at Xhibition Kitchen in Northeastern University’s Stetson Hall, 11 Speare Place, Boston. Books will be available for purchase at the event courtesy of Barnes & Noble.

4/13: Washington, DC: Living Social Cooking Classes
 12:00 p.m. Cooking class: Noshes & Nibbles. Class includes a signed book and this menu: Grapefruit Thyme Cocktail; Caramelized Onion & Bacon Dip; Herbed Flatbreads; Guacamole; Fake-Out Flautas.

6:30 p.m. Cooking class: Dinner. Class includes a signed book and this menu: Stir-Fried Watercress; Sesame Chicken; Pork Fried Rice; Lychee Martinis.

4/14: Washington, DC: Living Social Cooking Classes 

11:00 am Cooking class: Brunch. Class includes a signed book and this menu: Black Tea and Citrus Pitcher; Blueberry Buttermilk Pancakes, Double Pork Sausages, Modern Ambrosia Salad.

4/17: Toronto:
 Lucinda will stop by The Cookbook Store (850 Yonge Street, Toronto, Ontario M4W 2H1) to sign copies of the new book.

4/22: Los Angeles
Lucinda will stop by Book Soup in West Hollywood to sign copies of Mad Hungry Cravings. 

4/23: Salt Lake City, UT:

12:30 p.m. Cooking demonstration class & Signing at Harmons City Creek135 East 100 South, Salt Lake City. Class includes a signed book & tastes of 3 recipes. For more information: 801-428-0366.

7:00 p.m. Talk, Q&A, Signing at The King's English Bookshop, 1511 South 1500 East, Salt Lake City, UT 84105. More information: 801-484-9100.

 4/25: St. Paul, MN

5/1:Richmond, VA

5/6: Bellevue, WA
7:00 p.m. Talk, Q&A, Signing at Bellevue Arts Museum, 510 Bellevue Way NE, Bellevue, WA 98004. In partnership with the King County Library System series, A Place at the Table: Inspiring Cooks, Nourishing CommunitiesBooks available for purchase courtesy of University Bookstore, Bellevue.

5/7: Seattle, WA: The Book Larder
 6:30 p.m. Talk & Signing at The Book Larder, 4252 Fremont Ave N  Seattle, WA 98103; 206-397-4271.

5/8: San Francisco, CA:  Omnivore Books
  6:00 p.m. Talk & Signing at Omnivore Books, 3885 Cesar Chavez Street, San Francisco, CA 94131; 415-282-4712.

5/9: San Mateo, CA: Draeger’s Cooking School
6:30 p.m. Cooking Class at Draeger’s Cooking School, 222 East 4th Avenue  San Mateo, CA 94401. Class includes a signed book and this menu: Grapefruit Thyme Cocktail; Caramelized Onion and Bacon Dip served with crudite; Chicken Livornese; Creamy Polenta; Escarole and Date Salad with Parmesan; Greek Yogurt Cake.

5/10: Danville, CA: Draeger’s Cooking School
6:30 p.m. Cooking Class at Draeger’s Cooking School, 4100 Blackhawk Plaza Circle, Danville, CA 94506. Class includes a signed book and this menu: Grapefruit Thyme Cocktail; Caramelized Onion and Bacon Dip served with crudite; Chicken Livornese; Creamy Polenta; Escarole and Date Salad with Parmesan; Greek Yogurt Cake.

5/11: Corte Madera, CA
1:00 p.m. Talk, Q&A & Signing (with Tastes!) at Book Passage, 51 Tamal Vista Blvd., Corte Madera, CA 94925.

Thank You + an Update

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SO, I finally have a breather to sit down and write. First off, my thanks goes out to every single person who supported our QVC efforts yesterday.

We first launched the Mad Hungry cookbook in October 2009. One thing that has always been so satisfying is how much that book has resonated in people's lives. Not because it reinvented the wheel, but because it reminded us of the wheel. I have always responded to the saying, "give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime." In MH terms: cook for the ones you love. Teach them to cook for themselves. And they will pass it on.

In my own life, no greater thing is true. It has been my passion and pleasure to cook for my family and to teach them as we go along. All three of my boys can feed themselves healthfully and frugally at home. They all love cooking for others too. Now (and not to be greedy here), but its my dream that everyone in our rich country be mad hungry no more.

If the spirit moves you, please join me in supporting No Kid Hungry to learn how to help change this situation. As co-founder Jeff Bridges write, “Charity is an important provider of emergency assistance, but it’s no way to feed a nation. We don’t protect our national security through charity, and we shouldn’t protect our families that we either.”

Everything from the MHTV show to our first little spurtle effort is born out of the authentic experience of feeding my family in everyday life. This should be a right, not a privilege for all of us. As long as you guys keep responding, we can keep doing what we are doing here at Mad Hungry, which is why yesterdays success makes me so happy.

Beginning March 19th, I’m hitting the road on our Mad Hungry Cravings book tour. We’ll post that schedule tomorrow, so please check back. I hope as many of you as possible will come out and say hi if we are in your neck orf the woods.

With sincere gratitude,
LSQ

 

(Photo courtesy of: Wes Weisser, Producer/Shooter/Editor at QVC).

Spurtlemania + Cravings on QVC at 1PM EST

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I show David all the mad good eats from Mad Hungry Cravings

1 I show David all the mad good eats from Mad Hungry Cravings

....and he starts craving the double pork sauasges himself.

2 ....and he starts craving the double pork sauasges himself.

I talk to part of my team about finalizing the Spurtle table

3 I talk to part of my team about finalizing the Spurtle table

Hi Folks,

I just wanted to write a quick note before I go on QVC with In The Kitchen with David in about a half hour. I made it back successfully back from Florida this morning after a ton of fun in South Beach (more to tell later) and rolled right into QVC headquarters.

At 1PM EST I'll be on QVC Selling my QVC-EXCLUSIVE Mad Hungry Spurtle Set with the Spurtle and the Little Spurt AND my new Cookbook, Mad Hungry Cravings. Today's theme is the "Golden Spurtle Awards" and don't you think that the Spurtle is the ULTIMATE Golden spatula?

I am so excited for the opportunity and all the Mad Hungry love I've been getting from all of you about it! Tune in to QVC at about 1:10PM EST TODAY and tell your friends, I'd love to hear from some of my Mad Hungry fans by phone.

Above are some of the behind the scenes pictures as we set up our tables.

South Beach and Snowbirds

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I'm being a snowbird for the week.

But I'm WORKING. Am heading to Miami Beach today to attend SOBE with Martha and my food colleague Sarah Carey. We'll be doing a demo on Saturday 2/23 to show some of the delicious recipes from the new Martha Stewart book, Meatless.

When I brought this book home to my meat-centric family I did not expect a ton of interest. My husband picked it up, started reading it--was enticed by the pictures and started naming all the things he was going to make. Now thats a testimonial! I can vouch for the recipes because most of them were created right under my nose at work in the kitchens of MSLO.

Our friend, Emeril Lagasse, has invited us to his Gardens to Glass party Friday night and knowing Martha,we'll get around to a lot of the happenings going on for this food festival (one of the best and most prestigious in the country).

But, in spite of all this fun stuff, I will miss my little 'ole home--cooking dinner with my family and loving the company of my boys. No matter what I am out doing for work, there is nothing that rivals the simplest pleasure of being at home around the dinner table with my family. I am not kidding! Anyone who has this opportunity to do so themselves, do not take it for granted.

Early Sunday morning I head to Philly and off to QVC for the launch of Mad Hungry Cravings and my first Mad Hungry "favorite tool" offering--the spurtles!!

SO I have to make sure to rested, hydrated and energetic while hanging out in the pleasure palace of South Beach Florida.

Lets see how that goes!

 

Best,

LSQ

Blogging + Spurtlemania + QVC This Weekend

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My Spurtle Collection

1 My Spurtle Collection

Using it, as I often do, for dinner in my enamel cast iron (no scratches!).

2 Using it, as I often do, for dinner in my enamel cast iron (no scratches!).

With a mix of a wooden spoon and a spatula, my Spurtle helps me get breakfast, lunch, and dinner on the table. It's an extension of my arm!

3 With a mix of a wooden spoon and a spatula, my Spurtle helps me get breakfast, lunch, and dinner on the table. It's an extension of my arm!

The Little Spurt is great for softening butter, spreading frosting on cupcakes, or making salsas (like I'm doing here).

4 The Little Spurt is great for softening butter, spreading frosting on cupcakes, or making salsas (like I'm doing here).

5

Mad Hungry Cravings: Cook The Food You CRAVE

6 Mad Hungry Cravings: Cook The Food You CRAVE

It has been a really busy time lately getting ready for my book launch. Like most of you--my days are a crazy patch work of activities surrounding family, work and--friends (need more of that time!).

I really love blogging regularly, but--I know, I know--why don't I do it MORE.  In fact, writing, in general, is a true pleasure for me. So I will try to do more here.

Aside from the words, I've been focusing on creating some of my favorite tools etc. into a Mad Hungry collection of  "favorite things to use in the kitchen".

So it makes me really happy to have the opportunity to sell my very first product exclusively on QVC along with my new book Mad Hungry Cravings THIS Sunday 2/24 at 1:00PM EST on QVC.

This means the book can be had one full month ahead of the official publishing date! It's filled with all of the recipes you crave-- Sesame Chicken, Boston Cream Pie, Philly Cheese Steaks, Pad Thai, Mac and Cheese, Wings, Burgers, Hot Fudge Sundaes, Fettuccine Alfredo, Pulled Pork-- well, you get the picture.

For anyone who has watched the Mad Hungry TV show, you know that I am constantly grabbing and using my Spurtle in the kitchen. AND, I have received hundreds of inquires about what the tool is and where it can be found!

Well now I have an answer: I've worked hard at making the best Spurtle and the official Mad Hungry Spurtle can ONLY be found on QVC This Sunday at 1PM.

This phenomenal utensil is actually a very old tool--made originally for stirring porridge in Scotland. I think of it as a cross in between a wooden spoon and a spatula. It is a heritage tool that can be passed on from generation to generation. What's old is new again. This is not you grandmothers wooden spoon, however!

Ours is made from bamboo--the 'greenest' of all woods.  It grows wild like a weed, is hard, durable, and does not retain odors. We'll be offering two sizes: the Spurtle and little Spurt.

Using the gentle smooth edge of wood means you will not scratch your pans either. Watching friends and family scrape away with metal tools in their nonstick or enameled cast iron pans, causing scratches and chips, just floors me. And, ditto for rubber or silicone which can melt-- and well, who knows what is inside there and how safe it is for our family?

Here at my home, anyone who sees my Spurtles wants one, which means it will make an awesome gift for the cook in your life.

If we are successful with our Spurtles, then we will be able to offer all the other great items I'm working on now. SO please tune in, call in to say "hi" and show your Mad Hungry support! Tell friends and family too: This Sunday, February 24th at 1PM EST on QVC: In The Kitchen with David.

With the launch of the book comes a very exciting tour that I kick off in early March. I'll be doing demos, cooking classes, talks, book signings, etc. all across the country and what I'd love most is to meet all of my Mad Hungry fans-- I have been overwhelmed with the dedication and love you have shown to Mad Hungry and would like to put faces to names, so to speak.  Check back next week when I'll officially announce the tour dates and cities.

Remember, cook for the ones you love, teach them to cook for themselves and they will pass it on.

Best,
LSQ

 

For those of you that have spurtles, tell us why you love it now through Sunday on Facebook, Twitter, and Instagram: @madhungrylsq with the hastag #qvcspurtlemania.